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How to Set Up Your First Google Ads Campaign
Introduction
An Introduction to Google Ads
Setting Up Google Tag Manager
Setting Up Conversion Tracking Codes: Lead
Setting Up Conversion Tracking Codes: Newsletter Sign Ups
Setting Up Conversion Tracking Codes: View of a Specific Page
Setting Up Conversion Tracking Codes: Calls From the Phone Number on Your Website
Setting Up Conversion Tracking Codes: Calls From Ad Extensions
Setting Up Conversion Tracking Codes: Website Purchases
Setting Up Tags and Triggers in GTM (0:15)
Setting Up Your Google Ads Dashboard
Search Campaign
Overview
Keyword Research
Creating an Ad Group
Keyword Match Types
Bidding Strategies
Creating Contextual Ads
Search Campaign Set Up From Start to Finish (3:42)
Display Campaign
Overview
Target Display Ads by Keyword
Target Display Ads by Affinity Audience
Target Display Ads by In-Market Audience
Display Campaign Set Up From Start to Finish (2:35)
Video Campaign
Overview
Different Types of Ads
Video Ad Targeting
Video Campaign From Start to Finish (1:43)
Measuring Success
Remarketing Campaign
Overview
Creating a Website Visitors Remarketing Audience
Creating a YouTube Channel Video Views Remarketing Audience
Setting Up Ads for Your Remarketing Campaign
Bonus Tips
What You Should Look For When Optimizing Your Campaigns
Sitelink Extensions
Call Out Extensions
Call Extensions
Location Extension
Message Extensions
Finale
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Display Campaign Set Up From Start to Finish
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